Marketing Strategy with Advertising Week

Overview

Join experts from Advertising Week in the engaging course, Marketing Strategy with Advertising Week. This educational journey unleashes the secrets behind mastering effective marketing campaigns and strategic marketing planning. Through in-depth analysis and case studies, including insights from high-profile brands like Tesla and Mastercard, you will gain a deep understanding of how to create impactful marketing strategies and why detailed preparation is crucial before launching any campaign.

You will delve into viral marketing stunts by Tesla, learn from the branding successes and failures of icons like Tony Hawk, and receive expert guidance from Mastercard's CMO, Raja Rajamannar. These real-world examples provide a foundation for understanding the various factors that influence marketing success and how to leverage those factors to your advantage.

Explore a variety of marketing channels, understand their strategic importance, and learn how to tailor a marketing plan that aligns with your organization's goals and brand identity. Whether you are starting a career in marketing, transitioning into the field, or simply looking to enhance your marketing knowledge without a formal degree, this course is for you.

Brought to you by FutureLearn, this course is categorized under both Marketing and Advertising courses, ensuring a comprehensive learning experience that bridges theory with practical, real-world applications.

Syllabus

Taught by

Ruth Mortimer

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