Models & Frameworks to Support Sales Planning

University of California, Berkeley via Coursera

Overview

Welcome to Course 3: Models & Frameworks to Support Sales Planning, offered through the University of California, Berkeley on Coursera. This insightful course is meticulously designed for professionals aiming to enhance their sales planning processes through the application of proven selling models and frameworks. Discover how to refine your analytical competencies and develop a strategic approach to sales planning and management.

As we delve into the essence of this course, participants will be introduced to a variety of topics essential for mastering sales management. Starting with the fundamentals in Module 1, we examine the selling models and frameworks in Module 2, providing the hard skills necessary for effective sales planning. The journey doesn’t stop here; Module 3 shifts focus towards soft skills, recognizing their critical role in the nuanced field of sales, where human interactions are at the forefront.

Structured to accommodate your learning path, we encourage following the modules in the proposed sequence to maximize understanding and application of the content. However, flexibility is offered to those who wish to tailor their learning experience.

This course integrates seamlessly into the Strategic Sales Management specialization, building upon your existing knowledge to further solidify the relationship between sales planning and overall company strategy. Through a blend of theoretical and practical learning, we aim to equip you with the methodology and insights necessary to excel in strategic sales planning.

Targeted at professionals seeking to leverage conceptual models and frameworks in their sales strategy, this course promises to be a transformative step in your career. Join us in exploring the depths of sales management, negotiation, and the pivotal role of soft skills within the sales domain. Your journey towards mastering strategic sales planning begins here.