Power Your Media Plan with Display & Video 360

Overview

Discover the essentials of planning, executing, and measuring your media plans in Display & Video 360. Explore how to design, produce, and manage high-impact ads, and learn how to get your ad in front of the users you want to reach the most.

After completing this foundational Display & Video 360 learning path, you'll be able to:

• Discover reservation and programmatic inventory, finalize media plans, and execute campaigns across deals using Marketplace in Display & Video 360.
• Collaborate with brand, media, and creative teams using the Creative workspace in Display & Video 360 to design, produce, and manage high-impact ad formats at scale.
• Create, combine, and implement audience lists in Display & Video 360 to meet your audience-related goals.
• Access and build campaign performance reports to get data-driven insights.
• Implement Floodlight tracking to track conversions and see whether your advertising campaign led to valuable customer action.
• Audit, configure, and manage your verification and brand suitability settings to control where your ads are being served.

Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.

University: Provider: Skillshop

Categories: 360 Video Courses

Syllabus

Taught by

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united states