AI for Product Marketing Certification

Overview

This AI for Product Marketing Certification is designed to help you embed AI across your workflows in a way that’s sustainable and deeply human. From refining your positioning to building smarter personas and designing adaptive GTM strategies, you’ll learn how to harness AI as a tool for speed and a catalyst for impact.What makes this certification unique is that it’s a working certification – continuously updated as AI evolves.

As new tools, models, and best practices emerge, the content will grow and adapt, ensuring you’re always learning the most relevant, effective ways to apply AI in your work. You won’t just learn how to use AI today – you’ll gain the mindset and ongoing support to stay ahead tomorrow.This certification empowers you to lead AI adoption with confidence, so you’re not just following the trend… you’re setting the standard.

Syllabus

• Introduction
• AI foundations within PMM
• AI and strategies
• Embedding AI
• Future-proofing AI
• AI case studies
• Wrap up

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Taught by

Richard King, Jason Druss, Brian Kracik, Michele Nieberding, and Troy O’Bryan

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Subjects

Business