Quantum Marketing with Raja Rajamannar

via FutureLearn

Overview

Join Raja Rajamannar, a global marketing leader and the author of 'Quantum Marketing', for a transformative course that prepares you for the future of marketing. As the president of the World Federation of Advertisers and CMO of Mastercard, Rajamannar brings invaluable insights into the evolving marketing landscape.

Delve into the essentials of quantum marketing and discover why it is considered the next major skillset necessary for marketing success. Understand the foundational theories driving this new era, and explore the technological frontiers reshaping the industry including artificial intelligence, machine learning, and multisensory marketing.

Learn to navigate modern marketing challenges using innovative strategies shared by Rajamannar. The course covers crucial skills and duties required in today's marketing roles and offers perspectives on developing these effectively. Assess various marketing eras and theories to better understand the trajectory towards future marketing paradigms.

Further, the training dives deep into the applications of emerging marketing technologies, highlighting practical methods for employing these tools to devise successful marketing campaigns tailored to diverse businesses and products. Engage in practical exercises to experiment with novel marketing channels and strategies.

Explore consumer behavior, with a focus on how behavioral economics and neuroscience contribute to a deeper understanding of potential customers. Examine customer loyalty and brand loyalty, critically analyzing the strategy and effectiveness of loyalty programs.

By the conclusion of this course, participants will be well-equipped with a comprehensive roadmap to modern marketing, capable of crafting and articulating sophisticated marketing strategies and goals. Designed for both novices beginning their marketing career as well as experienced professionals seeking formal training, this course bridges traditional marketing strategy with cutting-edge theory applicable in real-world settings.

Offered by FutureLearn, this course falls under the categories of Artificial Intelligence Courses and Marketing Courses, making it ideal for those keen on integrating AI innovations into their marketing expertise.