ROI-Driven Digital Marketing Analytics

Overview

This comprehensive Digital Marketing Analytics Specialization equips you with advanced skills to excel across multiple marketing channels, including SEM, paid campaigns, analytics, and AI-driven strategies. Through diverse modules, you’ll master campaign creation, optimization, and performance evaluation to drive targeted traffic, enhance engagement, and boost ROI.

By the end of this program, you will be able to:

Master SEM and Paid Campaigns:

Create, optimize, and manage SEM campaigns and paid strategies to maximize visibility and drive targeted traffic effectively. Implement Conversion Rate Optimization (CRO):

Enhance business growth with high-converting landing pages, dynamic ads, and advanced targeting strategies for improved user engagement and ROI.

Analyze and Optimize Marketing Performance:

Utilize tools like Google Analytics and advanced attribution models to measure KPIs, optimize marketing funnels, and enhance ROI. Leverage AI in Marketing:

Apply AI technologies for predictive analytics, visual search, and chatbot implementations to transform marketing strategies and improve customer interactions.

Guided by industry experts, you’ll engage in hands-on activities and real-world examples, preparing you for success in the dynamic field of digital marketing.

Syllabus

• Introduction to Digital Marketing Analytics
Overview of digital marketing channels
Importance of data-driven decision making
• Mastering SEM and Paid Campaigns
Fundamentals of Search Engine Marketing (SEM)
Creating and optimizing SEM campaigns
Managing and strategizing paid advertising
Tools and techniques for maximizing visibility
• Implementing Conversion Rate Optimization (CRO)
Designing high-converting landing pages
Techniques for dynamic ads creation
Advanced targeting strategies
Enhancing user engagement and ROI
• Analyzing and Optimizing Marketing Performance
Key Performance Indicators (KPIs) for marketing
Utilizing Google Analytics effectively
Advanced attribution models
Optimizing marketing funnels for better ROI
• Leveraging AI in Marketing
Introduction to AI technologies in marketing
Implementing predictive analytics
Utilizing visual search capabilities
Developing and integrating chatbots
• Practical Applications and Hands-on Activities
Case studies and real-world examples
Interactive assignments and projects
Guided practice with industry tools
• Preparing for Success in Digital Marketing
Adapting to trends in digital marketing
Career pathways and opportunities
Best practices for ongoing learning and adaptation

Taught by

Simplilearn Instructor

Subjects

Business