Sales & Marketing Alignment

University of California, Berkeley via Coursera

Overview

Welcome to Course 4 – Sales & Marketing Alignment, offered by the University of California, Berkeley through Coursera. This pivotal course delves into what is widely recognized as a paramount challenge faced by sales professionals: aligning sales and marketing strategies for enhanced value creation. Building on the foundations laid in Course 1 (Effective Sales), which emphasized the necessity of integrating strategy with sales, and further discussions on sales strategy backed by intelligence analysis (Course 2) and sales models (Course 3), this course aims to equip you with the tools and knowledge to tackle Sales & Marketing Alignment head-on.

In this course, you will learn to apply vital concepts, gain actionable insights, and receive practical recommendations to foster improved alignment between sales and marketing functions. Enhancing your understanding and capabilities in sales & marketing alignment will empower you to significantly increase the potential for value creation through strategic sales planning. Enroll now to take the next step in mastering the complexities of Sales & Marketing Alignment and drive your sales career to new heights.

Categories: Business Courses, Conflict Resolution Courses, Sales Courses.

Sales & Marketing Alignment

Overview

Syllabus

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