Search and Display Advertising
Coursera
24 Courses
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Overview
Delve into the realm of Search and Display Advertising with this comprehensive course offered by the University of Colorado Boulder, available on Coursera. Discover how consumers' reliance on search engines for finding everything from local restaurants to unique, bespoke products opens the door for small businesses to thrive through smart advertising strategies. Learn the significance of paid search ads and their distinct advantage over other digital advertisements due to their relevancy and ability to effectively direct consumers to their destinations.
This program is specifically designed for small business owners keen on exploring how to leverage Google Ads Search (formerly AdWords) to craft and implement effective search campaigns without the necessity of a large budget. Offering more than just an introductory overview, the course provides in-depth guidance through official Google Ads Search training materials, culminating in an official Google Ads Search Certification. But it doesn’t stop there; real experts share practical tips on campaign creation and optimization, ensuring attendees not only understand the theoretical aspects but also gain hands-on experience in managing successful search advertising campaigns.
Whether you're seeking knowledge in Digital Marketing, Advertising, or specifically in Google Ads, this course is tailored to equip small businesses with the skills needed to excel in the digital advertising space, making your venture more visible and attractively presenting it in front of potential customers actively seeking your products or services.
Syllabus
Taught by
Chris J. Vargo and Harsha Gangadharbatla