Search and Display Advertising

University of Colorado Boulder via Coursera

Coursera

23 Courses


The University of Colorado Boulder, often referred to as CU Boulder, offers a wide range of educational programs and courses, both in-person and online. Students can choose from a variety of study tracks, including courses in the arts, science, engineering, business and more.

Online University of Colorado Boulder Сourses

One of the key benefits of CU Boulder is the ability to take courses online. This is a great opportunity for students who want a quality education but prefer flexibility in their schedule. CU Boulder's online courses provide access to highly qualified faculty and the most up-to-date materials.

Summer courses at the University of Colorado Boulder

Summer is a great time to explore new topics and expand your knowledge. The University of Colorado Boulder offers a variety of summer courses both online and in-person. This is an excellent opportunity for students to spend their summer usefully by studying subjects of interest.

Best CU Boulder Courses for Students

CU Boulder not only offers a wide variety of programs, but also a high-quality education. Students can choose from a variety of courses, from basic to advanced, to develop their skills and interests. The university actively uses innovative approaches to teaching, such as AI Education, which helps students gain up-to-date knowledge.

Courses at CU Boulder: More with Free Lessons

With a variety of free courses at CU Boulder, students can expand their knowledge in a variety of areas. These courses are available for both beginners and advanced students, allowing everyone to find a suitable training option to suit their interests.

Pluses of studying online courses at the University of Colorado Boulder

The University of Colorado Boulder provides students with a unique opportunity to study through online courses, which has a number of significant advantages.

Firstly, the advantage of studying online courses at the University of Colorado Boulder is the flexible schedule. Students can choose their own time to study material and watch lectures, making it easier for them to balance their studies with other responsibilities such as work or family commitments. This flexibility makes education more accessible to a wider range of people.

Secondly, University of Colorado Boulder courses provide students with the opportunity to study unique material presented by experienced teachers. Through access to experts in various fields of knowledge, students can gain relevant knowledge and skills that will be useful in the modern world.

The third benefit of taking CU Boulder online courses is the opportunity to connect and collaborate with other students from different countries and cultures. This contributes to an enriching educational experience by allowing students to be exposed to different points of view and broaden their horizons.

Additionally, University of Colorado Boulder online courses typically offer a variety of interactive learning materials, making the learning process more fun and effective. Students can learn through video lectures, tests, forums, and other innovative methods that stimulate learning.

Thus, taking University of Colorado Boulder online courses offers students many benefits, including flexible scheduling, access to experts, international communication, and an interactive educational approach. This is an excellent opportunity for students to receive a quality education, expand their knowledge and skills, and prepare for the challenges of the modern world.

Conclusion

The University of Colorado Boulder is a place where students can receive a quality education with a variety of courses and programs to choose from. Whether you're looking for online or in-person training, summer courses or free programs, CU Boulder offers ample opportunities for development and learning!

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Overview

Delve into the realm of Search and Display Advertising with this comprehensive course offered by the University of Colorado Boulder, available on Coursera. Discover how consumers' reliance on search engines for finding everything from local restaurants to unique, bespoke products opens the door for small businesses to thrive through smart advertising strategies. Learn the significance of paid search ads and their distinct advantage over other digital advertisements due to their relevancy and ability to effectively direct consumers to their destinations.

This program is specifically designed for small business owners keen on exploring how to leverage Google Ads Search (formerly AdWords) to craft and implement effective search campaigns without the necessity of a large budget. Offering more than just an introductory overview, the course provides in-depth guidance through official Google Ads Search training materials, culminating in an official Google Ads Search Certification. But it doesn’t stop there; real experts share practical tips on campaign creation and optimization, ensuring attendees not only understand the theoretical aspects but also gain hands-on experience in managing successful search advertising campaigns.

Whether you're seeking knowledge in Digital Marketing, Advertising, or specifically in Google Ads, this course is tailored to equip small businesses with the skills needed to excel in the digital advertising space, making your venture more visible and attractively presenting it in front of potential customers actively seeking your products or services.

Syllabus


Taught by

Chris J. Vargo and Harsha Gangadharbatla


Tags

united states

provider Coursera

Coursera

1274 Courses


Coursera

pricing Free Online Course (Audit)
language English
duration 8-9 hours
sessions On-Demand
level Beginner