Sensing Consumer Insights

Overview

Embark on a journey to master the art of evaluating the success of digital marketing strategies with our "Sensing Consumer Insights" course. Tailored for individuals eager to dive deep into marketing analytics, this program unfolds the complexities of digital marketing effectiveness.

Gain profound insights into crucial areas such as the dynamics of owned and earned social media, the intricacies of web analytics, the breadth of social media landscape analysis, the nuances of crisis management, the evolution of product lifecycle, and the critical calculation of Return on Investment (ROI).

As you progress, we encourage you to apply these concepts to a brand or company that resonates with you. Analyze their digital marketing prowess, pinpoint strengths, and uncover potential improvements.

Culminating in an end-of-course assignment, your task will be to critically assess a company's digital marketing strategy, applying the knowledge you've garnered to real-world scenarios.

This course serves as a robust pillar for those pursuing the Digital Consumer Search and Marketing Specialization. Offered through Coursera, it stands among the elite in Digital Marketing and Crisis Management Courses, ensuring your learning journey is both comprehensive and enlightening.

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Taught by

Emma Dutton, Cara Buchan, Evangelia Katsikea, Nansy Lampraki and Miranda Brindley

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Subjects