AI for Creative Directors: Prompt Engineering for Branding & Content Creation

Overview

AI Provides us with LIMITLESS possibilities. This class will help you understand how to think and prompt better. In this class, we will explore how to harness the power of AI to think and prompt better, enabling you to create compelling and on-brand imagery.

AI is really only limited by your imagination, so understanding how to guide its interactions can elevate your visual workflow.In this class we'll focus on platforms like Midjourney and then Canva, so you'll learn to craft prompts that will go straight into the design process. In this class, you will learn these key concepts:

Prompt Engineering:

Guiding AI Interactions Understanding AI's Role:

Grasp the basics of AI in visual content creation, for this class we will practice on Midjourney.  Crafting the Perfect Prompt:

Learn the art of designing prompts that lead to distinctive, on-brand imagery. We will practice these on Canva Brand Aesthetics & AI:

Explore how to communicate your brand's philosophy and values through AI-generated content.

Project & Toolkit:

For your final project, create a set of AI-generated images that tell your brand's story. Suggested project is a postcard.

Your first exercise is a brainstorming exercise that will start unraveling the vast expanse of your imagination.Want to learn more about advanced prompting on Midjourney? Check out my Midjourney Advanced Prompting class.

Syllabus

• Intro
• Project
• Deciding What to Make?
• Brainstorming
• Augmenting Cognitive Paradigms through LLMs
• Foundational Key Prompts
• Rendering on AI (Workflow)
• Application and Examples
• Conclusion

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Taught by

Arnold Trinh

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Subjects

Computer Science