Social Media Analytics
Coursera
24 Courses
Johns Hopkins University is a globally recognized research university comprising 9 schools and campuses worldwide. It provides more than 260 degree programs, ranging from undergraduate to graduate and postdoctoral studies.
Overview
This specialization is designed for post-graduate students aiming to develop advanced skills in social media analytics and its practical applications. Through four comprehensive courses, learners will explore key topics such as machine learning, natural language processing, sentiment analysis, and network analysis, equipping them to analyze complex social media data and derive actionable insights.
By mastering data manipulation techniques and effective visualization tools, students will be prepared to influence consumer behavior and enhance digital marketing strategies. Collaborating with industry partners, the specialization emphasizes real-world applications, enabling students to navigate the evolving landscape of social media analytics effectively.
Upon completion, learners will possess the expertise needed to leverage analytics for informed decision-making, drive impactful results, and elevate their careers in the dynamic field of digital communication. This specialization will empower you with the knowledge and skills to make data-driven decisions, making you a valuable asset in any organization.
University: Johns Hopkins University
Provider: Coursera
Categories: Machine Learning Courses, Digital Marketing Courses, Data Visualization Courses, Sentiment Analysis Courses, Consumer Behavior Courses
