Overview
Title: Social Media Campaigns with AI: From Strategy to Design
Description: This Guided Project, led by Jana Porter, an expert in AI-driven social media communication, helps social media professionals and marketers harness AI tools to strategize and design a social media campaign. You'll learn how to launch a product successfully using ChatGPT, Canva's integrated AI-powered tools, and human creativity. In this project-based course, set up a Canva account with a Pro trial and Brand Hub, design effective ChatGPT prompts, and combine AI-powered tools within Canva Magic Studio with human creativity to create branded and accessible social media content. Develop a social media campaign pack by exporting your work in formats suitable for platform distribution.
Step into the role of a Social Media Manager at SKIN Beauty, a small skincare start-up, tasked with strategizing and designing a social media campaign on Instagram to launch NKD, an all-natural ingredient foundation. Make young, environmentally-conscious consumers aware of your new product. This project uniquely combines the strategic power of ChatGPT with the design prowess of Canva, supporting every step of your creative process. While tailored for Instagram, the skills acquired are applicable across various social media platforms. Requirements: Canva Pro Account (30-day free trial), a free or paid ChatGPT account, and knowledge of basic design principles and social media platforms.
University:
Provider: Coursera
Categories: Artificial Intelligence Courses, ChatGPT Courses, Digital Marketing Courses, Canva Courses, Social Media Marketing Courses, Instagram Marketing Courses
Syllabus
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