Strategic Business Analytics

Overview

Unlock the potential of data in business with the "Strategic Business Analytics" specialization, offered by Davidson College on Coursera. Perfect for students, business analysts, and data scientists, this program teaches you how to wield statistical knowledge and analytics techniques within various business scenarios.

Ideally, participants should have a grounding in statistics, proficiency in R or a similar programming language, and a good grasp of data analysis methodologies such as regression, classification, and clustering.

Delve into a broad spectrum of analytics methods across different industries through engaging, hands-on case studies that simulate real business challenges. Learn to predict and forecast events, segment customers statistically, and compute customer scores and lifetime value.

Additionally, this specialization places a strong emphasis on the articulation of data insights, training you to present your findings persuasively to stakeholders, thereby driving actionable business decisions.

In collaboration with Accenture, a global leader in consulting and technology services, the latter part of the course including the Capstone Project exposes you to analytics applications across diverse sectors like media, communications, and public service. Upon completion, you'll master the use of R for developing business intelligence insights and showcasing them effectively to support informed, strategic business maneuvers.

Plus, earn a Specialization Certificate from one of the world-leading business schools, instructed by two of Europe’s foremost professors in business analytics and marketing. Embark on your journey to becoming a savvy business analyst today with our specialized Coursera offering in R Programming, Business Intelligence, and more.

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Taught by

Arnaud De Bruyn and Nicolas Glady

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Subjects