Strategic Self-Marketing and Personal Branding
Coursera
3 Courses
Eindhoven University of Technology (TU/e) is an innovative research university that promotes entrepreneurial thinking, with the aim of enhancing technology globally. Our students and researchers are continually breaking new ground in all fields of study.
Overview
Embark on a journey to redefine your professional identity with the "Strategic Self-Marketing and Personal Branding" course, offered through Coursera by the esteemed Eindhoven University of Technology. This transformative learning experience is tailored for those eager to excel in today’s skills-based job market by mastering self-marketing and personal branding. As part of a specialized curriculum focused on career self-management, this course unveils a comprehensive strategy that embraces the innovative use of generative AI for self-coaching.
Throughout this course, you will:
- Grasp the nuances of marketing your professional self within the vast expanse of career self-management strategies.
- Design a strategic self-marketing plan using the marketing communications mix tailored to showcase your job-related skills.
- Confidently articulate your personal capabilities and professional skills to potential employers.
- Build a resilient professional brand and image, informed by advanced reputation and impression management tactics.
- Effectively deploy self-promotion and personal branding strategies to foster your professional growth.
- Leverage generative AI technology to cultivate a robust system of self-coaching, ensuring your continuous development and adaptability.
- Create engaging digital artifacts that eloquently demonstrate your expertise and proficiency.
- Gain from peer feedback to refine your self-marketing and branding endeavors further.
This course stands out for its unique emphasis on utilizing AI in self-coaching, offering participants a competitive edge in personal differentiation and self-promotion. Equipped with the insights and tools from this course, you’re set to navigate your professional path with strategic finesse. Dive into this opportunity to enhance your career prospects and establish a compelling personal brand with the "Strategic Self-Marketing and Personal Branding" course.
Categories: Artificial Intelligence Courses, Career Development Courses, Branding Courses.
Syllabus
Taught by
Michele Forte, Amy Giaculli, Dr. Valeri Chukhlomin, Dr. Tonka Jokelova and Dr. John M. Beckem II