Public Relations and Corporate Communication

Overview

ABOUT THE COURSE:

Modern organisations focus on building strong relationships with the public, project and polish their image, and create a distinctive organisational culture as foundational elements for success in a competitive era. They depend on trained communicators, adept in strategic thinking, message crafting, and creative storytelling, to manage these essential functions.This course, "Public Relations and Corporate Communication," aims to equip learners with the essential knowledge and skills for strategic communication planning, stakeholder engagement, crisis management, media relations, and brand image building.

Participants will learn the basics of designing impactful publications, developing interactive digital communication platforms, communicating effectively during crises, organising special events, and managing an organisation's identity, image, and reputation.Students pursuing Mass Communication and Journalism at the Graduation and post-graduation levels can pursue this course to enhance their profile for corporate communication and public relations positions in the corporate sector, central and state governments, NGOs, Multilateral development agencies, etc.Business management students, professionals, and administrators can also choose this course to master effective communication strategies and tools, enhancing their managerial skills across business organisations, NGOs, and transnational development agencies.INTENDED AUDIENCE:

UG and PG students of all streamsUG and PG students in Mass Communication & JournalismUG and PG students in Business ManagementProfessionals, Managers, and AdministratorsPREREQUISITES:

Intermediate pass outs can opt as a subject in graduationGraduates can opt it as a subject in post-graduationINDUSTRY SUPPORT:

Every corporate body in India, Central and State Governments, NGOs, Multilateral development agencies, etc.

Syllabus

• Introduction to Public Relations and Corporate Communication
Overview of PR and Corporate Communication
Importance in modern organizations
• Strategic Communication Planning
Setting communication goals
Identifying and segmenting audiences
Crafting effective messages
• Stakeholder Engagement
Mapping and prioritizing stakeholders
Strategies for engagement and relationship management
• Crisis Management
Understanding crisis communication
Developing crisis communication plans
Case studies and best practices
• Media Relations
Building and maintaining media contacts
Writing effective press releases
Media interview techniques
• Brand Image and Reputation Building
Elements of brand identity
Strategies for brand positioning and reputation management
Measuring brand perception
• Designing Impactful Publications
Basics of publication design
Crafting content for print and digital media
• Digital Communication Platforms
Utilizing social media for corporate communication
Developing interactive communication strategies
Monitoring and analytics
• Special Events Organization
Planning and executing PR events
Post-event communication and follow-up
• Managing Organizational Identity and Culture
Creating and sustaining organizational culture
Aligning identity with organizational goals
• Case Studies and Project Work
Analysis of successful PR campaigns
Group project: creating a comprehensive PR plan
• Final Assessment and Evaluation
Written examination
Practical project presentation

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Taught by

Prof. Pitabas Pradhan

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Subjects

Business