The Power of Machine Learning: Boost Business, Accumulate Clicks, Fight Fraud, and Deny Deadbeats

Overview

Discover the transformative power of machine learning to elevate your business to new heights. Whether it's enhancing sales, cutting costs, combating fraud, or optimizing operations, machine learning is a pivotal force in the digital age. Our comprehensive course, designed for both technical and business professionals, bridges the gap between tech mastery and business acumen. Delve into predictive analytics to refine marketing strategies, financial services, fraud detection, and much more without getting bogged down by complex mathematics or coding.

This course, led by industry luminary Eric Siegel, formerly an award-winning professor at Columbia University, offers an accessible yet profound journey through the essentials of machine learning. From understanding predictive modeling techniques like decision trees to evaluating the profitability and performance of machine learning projects, this curriculum is meticulously crafted to equip participants with the knowledge to drive business value through machine learning.

Our curriculum transcends the typical technical focus, providing a holistic view that encompasses both the business and technological aspects of machine learning deployment. Learn how to prep your data, steer clear of the AI hype, and address ethical considerations in AI, all while keeping the business impact at the forefront. This course is specifically designed for a wide audience, including business leaders, decision-makers, line of business managers, consultants, and data scientists—who will find its business integration focus particularly refreshing.

Not just for the hands-on technical individual, this program emphasizes the critical business perspectives that tech-savvy professionals must embrace to lead successful machine learning initiatives. It's an excellent resource for college students, MBA candidates, or anyone keen on making a significant business impact through machine learning. Despite its depth, the program stands out for its approachability, thanks to Eric Siegel's engaging teaching style.

Moreover, while featuring practical demonstrations using SAS products, the course remains vendor-neutral, ensuring its principles are universally applicable regardless of the machine learning tools you choose. Offered in collaboration with Coursera, this course sits within a broader specialization, rivaling a full-semester MBA or graduate-level course in both scope and impact. Dive into this unique blend of machine learning courses and data analysis insights to harness the full potential of predictive analytics in your organization.

Categorized under Machine Learning Courses and Data Analysis Courses, this program promises to be an invaluable asset for aspiring and established professionals alike, aiming to craft a future-proof career in the realm of machine learning and business intelligence.

Syllabus

Taught by

Eric Siegel

Tags

united states