Overview
Data-driven marketing: powerful results with AI and digital tools. Frameworks and techniques driving sales conversions.
Syllabus
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- Introduction to AI in Marketing
-- Understanding the shift from traditional to data-driven marketing
-- Overview of AI technologies transforming marketing
- Fundamentals of Data-Driven Marketing
-- Collecting and analyzing customer data
-- Key metrics and KPIs in digital marketing
- AI Tools for Marketing
-- Overview of popular AI tools and platforms
-- Choosing the right AI tools for your strategy
- Customer Segmentation and Personalization
-- Using AI to understand and segment your audience
-- Personalized marketing strategies through AI
- Predictive Analytics in Marketing
-- Introduction to predictive analytics
-- Case studies of successful predictive marketing
- Content Creation and Curation with AI
-- AI-driven content creation tools
-- Automating content recommendations
- AI in Social Media Marketing
-- Leveraging AI for social media insights
-- Social listening and automated engagement
- AI-Powered Advertising
-- Programmatic advertising explained
-- Strategies for AI-enhanced ad targeting and retargeting
- Enhancing Customer Experience with AI
-- AI in customer service: Chatbots and virtual assistants
-- Personalizing customer interactions through AI
- Ethical Considerations and Challenges
-- Understanding privacy concerns and data ethics
-- Addressing biases in AI models
- Building an AI-Integrated Marketing Strategy
-- Developing a comprehensive, AI-enhanced marketing plan
-- Measuring success and iterating with AI-driven insights
- Case Studies and Real-World Applications
-- Analysis of successful AI-driven marketing strategies
-- Guest speakers and industry experts
- Course Wrap-Up and Final Project
-- Synthesizing learnings in a capstone project
-- Group presentations and feedback session
Taught by
Matthieu Bout and Maarten Goedemé
Tags
On-Demand
