A winning marketing strategy with a little help of AI models

Overview

Marketing is no longer just about creativity; it's a data-driven science enhanced by technology. This course will equip you with the most important tools and knowledge to build and execute effective marketing strategies in today's digital age.

Syllabus

• Introduction to AI in Marketing
Understanding the shift from traditional to data-driven marketing
Overview of AI technologies transforming marketing
• Fundamentals of Data-Driven Marketing
Collecting and analyzing customer data
Key metrics and KPIs in digital marketing
• AI Tools for Marketing
Overview of popular AI tools and platforms
Choosing the right AI tools for your strategy
• Customer Segmentation and Personalization
Using AI to understand and segment your audience
Personalized marketing strategies through AI
• Predictive Analytics in Marketing
Introduction to predictive analytics
Case studies of successful predictive marketing
• Content Creation and Curation with AI
AI-driven content creation tools
Automating content recommendations
• AI in Social Media Marketing
Leveraging AI for social media insights
Social listening and automated engagement
• AI-Powered Advertising
Programmatic advertising explained
Strategies for AI-enhanced ad targeting and retargeting
• Enhancing Customer Experience with AI
AI in customer service: Chatbots and virtual assistants
Personalizing customer interactions through AI
• Ethical Considerations and Challenges
Understanding privacy concerns and data ethics
Addressing biases in AI models
• Building an AI-Integrated Marketing Strategy
Developing a comprehensive, AI-enhanced marketing plan
Measuring success and iterating with AI-driven insights
• Case Studies and Real-World Applications
Analysis of successful AI-driven marketing strategies
Guest speakers and industry experts
• Course Wrap-Up and Final Project
Synthesizing learnings in a capstone project
Group presentations and feedback session

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Taught by

Matthieu Bout and Maarten Goedemé

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Subjects

Business