Advanced Advertising Strategy: Data, Creativity & AI

Overview

Master Market Research, Audience Analysis, Creative Development, and Data-Driven Campaigns for Modern Marketers.

Syllabus

• Introduction to Advanced Advertising Strategy
Course Objectives and Expectations
Overview of Key Concepts
• Market Research in the Digital Age
Understanding Market Dynamics
Tools and Techniques for Modern Market Research
Analyzing Consumer Behavior and Trends
• Audience Analysis and Segmentation
Identifying Target Audiences
Creating Detailed Buyer Personas
Utilizing Psychographics and Demographics
• Creative Development in Advertising
The Role of Creativity in Campaigns
Developing Compelling Messaging
Integrating Visual and Written Content
• Data-Driven Campaigns
Harnessing Big Data in Advertising
Metrics and KPIs for Campaign Success
Tools for Data Analysis and Visualization
• Leveraging Artificial Intelligence in Advertising
AI Applications in Campaign Optimization
Personalization and Automation Strategies
Case Studies of AI in Successful Campaigns
• Integrating Data, Creativity, and AI
Building Cohesive Advertising Strategies
Best Practices for Collaboration Between Teams
Ethical Considerations in AI-Driven Advertising
• Hands-On Project: Designing an AI-Enhanced Advertising Campaign
Project Overview and Objectives
Research and Planning Phase
Creative and Data Integration
Campaign Execution and Evaluation
• Summary and Future Trends
Recap of Key Learnings
The Future of Advertising in a Data-Driven World
Q&A and Closing Remarks

Subjects

Business