The AI-Powered Digital Marketing & Digital Advertising Guide

Overview

Harnessing AI for Digital Mastery:

ChatGPT, Canva, Copywriting, SEO, Google Ads, Meta Ads, AI-Website, Email Marketing. What you'll learn:

Unlock the potential of AI-driven digital strategies and transform from a novice to a modern marketing maestro with cutting-edge techniques.Master the revolutionary art of ChatGPT copywriting and elevate your content creation, making every word resonate with unparalleled heights.Deep dive into the world of Meta Advertising and leverage the power of AI for precision-targeted campaigns, ensuring optimal ROI in every ad spend.Navigate the vast landscape of LinkedIn Advertising and target professionals with pinpoint accuracy, making every campaign a resounding success.Become a YouTube optimization expert and turn every video content into an engagement goldmine, captivating audiences like never before.Elevate your SEO game with Rank Math and craft content that not only ranks at the top but also resonates deeply with your target audience.Delve deep into WooCommerce with hands-on, practical screen recordings.

Learn to optimize your e-commerce operations, from product listings to checkout.Embrace a growth-centric positive mindset and leverage LinkedIn for exponential career growth, showcasing achievements and skills with unmatched pride. Welcome to the Future of Digital Marketing:

A Human-Led, AI-Empowered Journey"This course truly exceeded my expectations!

I loved how clearly everything was explained, and the resources provided were incredibly valuable. It felt like the instructors genuinely cared about my progress and success." – NatalieHello, I'm Ing.

Tomas Moravek, and it's my sincere pleasure to welcome you to "The AI-Powered Digital Marketing & Digital Advertising Guide." My team and I have poured our hearts and years of experience into crafting this course specifically to help you succeed and thrive in the rapidly evolving digital marketing world.Over my career, I've guided more than 1,000,000 students toward their goals. I understand firsthand the challenges you face when learning digital marketing.

That's why this course isn't just a series of lessons—it's a supportive journey designed to empower you through real-world skills, confidence, and strategic insights.Why This Course?You won't simply learn traditional marketing tactics here. You'll embrace cutting-edge AI technologies and methods that define the future of digital marketing.

With practical, hands-on lessons, you'll become proficient in using powerful tools like ChatGPT and master Meta’s AI-driven strategies, positioning yourself as a leader and innovator in the industry.What You'll Learn:

Section 1:

Getting Started with Engaging ResourcesBegin your journey with engaging animated lessons, clear explanations, and exclusive resources designed to set a strong foundation for your learning.Section 2:

Mastering ChatGPT (Free Version) & Keywords EverywhereEasy-to-follow tutorials teach you how to streamline your digital marketing efforts, from keyword research to social media planning, using free and powerful tools.Section 3:

Advanced Content Optimization (ChatGPT Plus & Plugins)Take your content strategies to the next level, crafting impactful blog posts and strategic calendars to amplify your online presence.Section 4:

Effective Email Marketing StrategiesLearn to connect deeply with your audience through compelling email campaigns, using AI-powered tools to improve engagement and conversions.Section 5:

Unleash Your Creativity with AI ToolsGain the skills to create visually stunning designs effortlessly, using innovative tools like DALLE-E, Looka, Adobe Firefly, and Ad Creative AI.Section 6:

Easy Content Creation at ScaleDiscover how to produce detailed, engaging blog posts rapidly, overcoming writer's block with AI-driven NLP engines.Section 7:

Building Fast, Optimized WebsitesStep-by-step tutorials on creating high-performance websites using WordPress and CloudFlare, boosting your site's speed and usability.Section 8:

Practical SEO with YoastAchieve higher visibility and rankings through clear and practical SEO optimizations, making search engines work for you.Section 9:

Google Search Console MasteryLearn to monitor, analyze, and improve your website's search performance with confidence and clarity.Section 10:

Google Analytics 4 – Made SimpleUnderstand your audience better and enhance your marketing decisions through straightforward tutorials on Google Analytics 4.Section 11:

SEO Excellence with Rank MathBoost your site's discoverability using the powerful, user-friendly Rank Math plugin and its built-in AI capabilities.Section 12:

Psychology & SEO – A Powerful CombinationCraft compelling content that connects deeply with your audience by integrating psychological principles into your SEO strategies.Section 13:

Structured Data Mastery for YouTubeIncrease the visibility of your YouTube content by mastering structured data annotations.Sections 14-18:

E-commerce and WooCommerce MasteryPractical skills for setting up and managing successful e-commerce stores, ensuring seamless payments, marketing, and product management.Sections 19-21:

Secure WordPress & Master Email MarketingEssential techniques for protecting your website and leveraging powerful email marketing strategies for growth.Sections 22-27:

Advanced Google & Meta Advertising TechniquesDeep-dive into Google Max Performance campaigns, Meta Business Manager, and AI-driven targeting methods to boost your online advertising success.Sections 28-31:

Specialized Advertising StrategiesTailored strategies for local businesses, broad targeting, lead generation, and e-commerce advertising optimized for profitability.Sections 32-33:

Meta AI and Reporting SimplifiedBecome proficient in Meta’s AI tools and learn to easily create insightful, dynamic reports your clients will appreciate.Sections 34-38:

Comprehensive Marketing Skill DevelopmentGain practical skills in LinkedIn advertising, video creation with Adobe Premiere Pro, YouTube channel optimization, local SEO mastery, and developing a positive professional mindset.Ready to Transform Your Future?I'm genuinely committed to your success. My goal is to equip you with skills that won't just follow digital marketing trends—but shape them.

Together, let's embark on this exciting journey and pave the way for your digital marketing excellence.Warmest regards,Ing. Tomáš Morávek & TeamAward-Winning Digital Marketing Expert and Your Dedicated Mentor

Syllabus

• Introduction to AI in Digital Marketing
Overview of AI technologies
The role of AI in current digital marketing trends
• Understanding the Digital Marketing Landscape
Key concepts and terminology
Evolution of digital marketing strategies
• AI-Driven Consumer Insights
Data collection and analysis
Leveraging AI for consumer behavior prediction
• AI-Powered Content Creation
Tools for automating content generation
Crafting personalized marketing messages with AI
• AI in Social Media Marketing
Social media listening and sentiment analysis
Automated posting and engagement tools
• AI-Enhanced Search Engine Optimization (SEO)
AI tools for keyword research and optimization
Enhancing site structure and user experience
• Programmatic Advertising and AI
Basics of programmatic ad buying
Real-time bidding and targeting with AI
• AI for Customer Relationship Management (CRM)
Personalizing customer interactions
Predictive analytics for customer retention
• Ethical Considerations in AI Marketing
Data privacy and security concerns
Avoiding bias and ensuring transparency
• Measuring the Impact of AI in Marketing
Key performance indicators (KPIs) for AI-driven campaigns
Tools for tracking and analyzing AI impact
• Case Studies and Future Trends
Success stories in AI-powered marketing
Emerging trends and technologies in AI marketing
• Course Wrap-Up and Final Project
Synthesizing learning into a comprehensive marketing plan
Review and feedback on final projects

Taught by

Ing. Tomas Moravek and Learn Digital Advertising

Subjects

Business