Overview
AI for Consumer Insights, including writing briefs, qual and quant research, and more!
Syllabus
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- Course Introduction
-- Overview of AI in Market Research
-- Course Structure and Goals
- Fundamentals of Market Research
-- Introduction to Quantitative Research
--- Surveys
--- MaxDiff
--- Conjoint Analysis
-- Introduction to Qualitative Research
--- Focus Groups
--- User Interviews
- Introduction to AI Tools
-- Overview of ChatGPT
-- Overview of Gemini
-- Overview of Other Relevant AI Tools
- AI in Quantitative Research
-- Developing Research Briefs
-- Designing Questionnaires and Surveys
-- Utilizing AI for Data Analysis
-- Learning about Research Methodologies with AI
- AI in Qualitative Research
-- Creating Discussion Guides
-- Using AI to Analyze Qualitative Data
-- AI for Understanding Consumer Sentiments
- Application: Hypothetical Product Launch
-- Step-by-Step Research Process
-- Designing a Survey with AI
-- Conducting Focus Groups with AI Assistance
- AI for Competitive Intelligence
-- Compiling Competitive Intel
-- Audience Research & Personas
- AI in Branding and Marketing
-- Creating and Refining a Brand Name & Logo
-- Identifying Optimal Marketing Messaging
-- Pricing Strategy Development
- Final Project: Advertisement Design
-- Introduction to Midjourney
-- Designing a Custom Advertisement with AI
- Staying Current in the AI Landscape
-- Tools and Resources for Ongoing Learning
-- Trends in AI for Market Research
- Course Conclusion
-- Recap of Key Learnings
-- Preparing for Independent Market Research Projects
Taught by
Tags
On-Demand
