AI for Marketing: Build & implement an AI Marketing strategy

Overview

Create and execute an AI Marketing strategy from scratch with a Marketing expert - 10 courses in 1! What you'll learn:

Build a customized Marketing Strategy from beginning to end using AISelect the best tactics to turn website vistors into paying customers with AIHarness the power of AI in revolutionizing your marketing effortsAnalyze and optimize your marketing performance using AICreate any type of content with genAI and AI applications Are you ready to build a customized marketing strategy from scratch with AI?In an era where Artificial Intelligence (AI) is reshaping industries, marketing is going through a revolutionary transformation.

This course is designed to equip you with the knowledge and skills to harness the power of AI in revolutionizing your marketing efforts.Who am I?I am a Marketing Automation consultant and help businesses from all over the world to leverage technology to enhance marketing efficient and productivity.I have taught over ten thousand students on Udemy and take pride in offering comprehensive and practical courses that enable marketers to immediately implement what they've learned after watching my lectures.Course Overview:

This package includes 10 meticulously crafted minicourses, each focusing on a distinct aspect of AI in marketing. From creating captivating marketing content with AI tools to analyzing and optimizing your marketing strategies with data-driven insights, this course offers a holistic view of how AI can amplify your marketing impact.

At the end of the course, you will have a customized AI-powered marketing strategy for your business.What You'll Learn:

AI fundamentals for Digital Marketing:

Understand how AI is transforming digital marketing with an overview of generative AI (GenAI) and specialized AI marketing applications. Top hint:

In this course, you are going to learn how to craft a perfect generative AI Prompt!Uncover market opportunities with AI:

Learn to use AI for market and competitive analysis, and identify opportunities from customer feedback to refine your marketing strategy.Find your customers online with AI:

Master the art of using AI to understand your customers better and identify the best marketing channels to attract them.

It's the ultimate guide to finding customers online with AI!Design your Marketing Funnel with AI:

Use AI to map out and optimize your marketing funnel and identify the best tactics to tackle in each funnel stage, as well as the best way to convert visitors into paying customers.Content creation with AI:

Discover how AI can help you identify compelling content topics that attract and engage your target audience. Also, explore different examples of leveraging generative AI for creating content (blog posts, emails, ads, etc).Build and grow an email list with AI:

Build a robust email list filled with potential customers and effectively segment it for targeted marketing campaigns.

Lead Segmentation is amazing, but with AI, it's even better!Convert prospects into customers with AI:

Implement AI-driven strategies for Lead Nurturing to turn prospects into loyal customers. You will learn how the combo AI + Marketing Automation can help you make sales on autopilot.Transform customers into brand advocates with AI:

Use AI to enhance customer retention and transform satisfied customers into active promoters of your brand.Leverage AI for comprehensive Marketing Analytics:

Gain insights into how AI can analyze performance across different stages of your marketing funnel, helping you make data-driven decisions.AI-enhanced communication strategies:

Master the use of AI in crafting personalized marketing emails, sales messages, and customer support messages that resonate deeply with your audience.Who Is This Course For?Marketing Professionals:

Looking to integrate AI into your marketing strategies for enhanced efficiency and results.Entrepreneurs & Business Owners:

Seeking innovative ways to leverage AI for competitive advantage in marketing.Digital Marketers:

Eager to stay ahead in the game by adopting the latest AI technologies in your marketing endeavors.Key Features:

Comprehensive Curriculum:

Covering every aspect of AI in marketing through interactive minicourses.Practical Insights:

Learn from real-world examples, case studies, and hands-on demonstrations.Expert Instruction:

Guided by a seasoned professional with more than 15 years of experience in digital marketing, automation, and technology.Flexible Learning:

At your own pace, accessible from anywhere, anytime.

Syllabus

• Introduction to AI in Marketing
Understanding AI: Basics and Applications
Overview of AI-driven marketing strategies
Benefits and challenges of integrating AI into marketing
• AI Tools and Technologies for Marketing
AI-based customer segmentation and targeting
Natural Language Processing (NLP) in marketing
Machine Learning for predictive analytics
Automation tools for marketing workflows
• Data Collection and Management
Identifying relevant data sources
Data cleaning and preprocessing
Ethical considerations and data privacy
• Building an AI-enhanced Marketing Strategy
Setting marketing objectives and KPIs
Identifying AI opportunities within the marketing funnel
Integrating AI tools with existing systems
• Personalization and Customer Experience
Building personalized marketing campaigns
AI in customer behavior analysis
Enhancing customer interactions through AI
• Content Creation and Optimization
AI-driven content generation
Search Engine Optimization (SEO) with AI
Analyzing content performance using AI
• Implementation of AI in Marketing
Step-by-step guide to implementing AI tools
Case studies: Successful AI-enabled marketing strategies
Managing change and getting buy-in from stakeholders
• Measuring and Refining AI Strategies
Analyzing the impact of AI strategies on marketing performance
A/B testing and continuous improvement
Reporting and visualization of AI outcomes
• Future Trends in AI Marketing
Emerging technologies and innovations
Preparing for future AI advancements in marketing
• Capstone Project
Develop and present a comprehensive AI marketing strategy tailored to a specific business challenge

---

Taught by

Thalita Milan | Marketing Automation & HubSpot expert

---

Subjects

Business