Overview
Create and execute an AI Marketing strategy from scratch with a Marketing expert - 10 courses in 1!
Syllabus
-
- Introduction to AI in Marketing
-- Understanding AI: Basics and Applications
-- Overview of AI-driven marketing strategies
-- Benefits and challenges of integrating AI into marketing
- AI Tools and Technologies for Marketing
-- AI-based customer segmentation and targeting
-- Natural Language Processing (NLP) in marketing
-- Machine Learning for predictive analytics
-- Automation tools for marketing workflows
- Data Collection and Management
-- Identifying relevant data sources
-- Data cleaning and preprocessing
-- Ethical considerations and data privacy
- Building an AI-enhanced Marketing Strategy
-- Setting marketing objectives and KPIs
-- Identifying AI opportunities within the marketing funnel
-- Integrating AI tools with existing systems
- Personalization and Customer Experience
-- Building personalized marketing campaigns
-- AI in customer behavior analysis
-- Enhancing customer interactions through AI
- Content Creation and Optimization
-- AI-driven content generation
-- Search Engine Optimization (SEO) with AI
-- Analyzing content performance using AI
- Implementation of AI in Marketing
-- Step-by-step guide to implementing AI tools
-- Case studies: Successful AI-enabled marketing strategies
-- Managing change and getting buy-in from stakeholders
- Measuring and Refining AI Strategies
-- Analyzing the impact of AI strategies on marketing performance
-- A/B testing and continuous improvement
-- Reporting and visualization of AI outcomes
- Future Trends in AI Marketing
-- Emerging technologies and innovations
-- Preparing for future AI advancements in marketing
- Capstone Project
-- Develop and present a comprehensive AI marketing strategy tailored to a specific business challenge
Taught by
Thalita Milan | Marketing Automation & HubSpot expert
Tags
On-Demand
