Certificate in Public Relations and Communication Management

Overview

Welcome to course:

Professional Certificate in Public Relations and Communication Management by MTF Institute

Syllabus

• Introduction to Public Relations
Definition and Scope of Public Relations
History and Evolution of Public Relations
Key Principles of Public Relations
• Public Relations Strategies and Planning
Research and Analysis in Public Relations
Setting Objectives and Goals
Developing Public Relations Strategies
• Communication Fundamentals
Principles of Effective Communication
Verbal and Nonverbal Communication
Communication Channels and Media
• Media Relations
Building Relationships with the Media
Press Releases and Pitching Stories
Crisis Communication and Management
• Corporate Communication
Internal Communication Strategies
Corporate Messaging and Branding
Stakeholder Engagement
• Digital Media and Online Public Relations
Social Media Platforms and Strategies
Digital Content Creation
Online Reputation Management
• Ethics and Legal Considerations
Ethical Issues in Public Relations
Regulatory and Legal Aspects
Case Studies on Ethical Dilemmas
• Public Relations Tools and Techniques
Events and Conferences
Sponsorships and Partnerships
Publicity Stunts and Experiential Marketing
• Measuring Public Relations Outcomes
Evaluation Techniques and Metrics
Analyzing Public Relations Campaigns
Reporting and Feedback Loops
• Capstone Project
Designing a Comprehensive Public Relations Plan
Applying Theoretical Knowledge to Practical Scenarios
Peer Review and Feedback

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Taught by

MTF Institute of Management, Technology and Finance

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Subjects

Business