Overview
Professional Certificate in Public Relations and Communication Management by MTF Institute
Syllabus
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- Introduction to Public Relations
-- Definition and Scope of Public Relations
-- History and Evolution of Public Relations
-- Key Principles of Public Relations
- Public Relations Strategies and Planning
-- Research and Analysis in Public Relations
-- Setting Objectives and Goals
-- Developing Public Relations Strategies
- Communication Fundamentals
-- Principles of Effective Communication
-- Verbal and Nonverbal Communication
-- Communication Channels and Media
- Media Relations
-- Building Relationships with the Media
-- Press Releases and Pitching Stories
-- Crisis Communication and Management
- Corporate Communication
-- Internal Communication Strategies
-- Corporate Messaging and Branding
-- Stakeholder Engagement
- Digital Media and Online Public Relations
-- Social Media Platforms and Strategies
-- Digital Content Creation
-- Online Reputation Management
- Ethics and Legal Considerations
-- Ethical Issues in Public Relations
-- Regulatory and Legal Aspects
-- Case Studies on Ethical Dilemmas
- Public Relations Tools and Techniques
-- Events and Conferences
-- Sponsorships and Partnerships
-- Publicity Stunts and Experiential Marketing
- Measuring Public Relations Outcomes
-- Evaluation Techniques and Metrics
-- Analyzing Public Relations Campaigns
-- Reporting and Feedback Loops
- Capstone Project
-- Designing a Comprehensive Public Relations Plan
-- Applying Theoretical Knowledge to Practical Scenarios
-- Peer Review and Feedback
Taught by
MTF Institute of Management, Technology and Finance
Tags
On-Demand
