Data-driven decisions: mastering market research strategies

Overview

Gain the skills to leverage AI for smarter marketing decisions:

trends and strategies for complete 360 degree views.

Syllabus

• Introduction to Data-Driven Decision Making
Overview of Market Research Strategies
Importance of a 360-Degree Market View
The Role of AI in Modern Marketing
• Fundamentals of Market Research
Types of Market Research (Qualitative vs. Quantitative)
Data Collection Methods
Key Performance Indicators (KPIs) in Marketing
• The AI Toolbox for Market Research
Machine Learning Basics for Marketing
Natural Language Processing for Insight Extraction
AI-Driven Predictive Analytics
• Gathering and Analyzing Data
Sources of Data for Market Research
Data Cleaning and Preparation
Essential Tools and Technologies
• Understanding Consumer Behavior
AI in Customer Segmentation
Personalization Strategies with AI
Behavioral Data Analysis
• Trend Analysis and Forecasting
Identifying Emerging Trends with AI
Market Opportunity Analysis
Scenario Planning and Hypothesis Testing
• Competition Analysis with AI
Competitive Intelligence Gathering
Positioning and Differentiation Strategies
SWOT Analysis Reinforced by AI Insights
• Creating a Data-Driven Marketing Strategy
Aligning AI Insights with Business Goals
Building a Unified Marketing Campaign
Performance Measurement and Optimization
• Ethical Considerations in AI-Driven Market Research
Data Privacy and Security
Fairness and Bias in AI Models
Compliance and Regulatory Issues
• Case Studies and Real-World Applications
Analysis of Successful AI-Driven Marketing Strategies
Lessons from Global Market Leaders
Implementing AI Solutions in Small to Medium Enterprises
• Future Trends in AI and Market Research
Emerging AI Technologies
The Evolution of Customer Experience
Preparing for the Future of Marketing
• Course Summary and Final Project
Recap of Key Concepts
Final Project: Designing a Market Research Strategy with AI
Course Review and Q&A Session

Subjects

Business