Entrepreneurship and Business Essentials

Overview

Entrepreneurship and Business Essentials course by MTF Institute What you'll learn:

First StepsKey questions:

Who What Where HowCompetitors and SubstitutesTesting of ideasModule ExerciseLegal and Tax PlanningBusiness with friends Welcome to course:

Entrepreneurship and Business Essentials course by MTF InstituteThat course is part of Program about Entrepreneurship and BusinessThis course focused on business first steps, ideas and concept creation, ideas testingalso that course includes module about business management frameworkCourse provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas:

Business & Administration, Science & Technology, Banking & Finance. MTF R&D center focused on research activities at areas:

Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of:

IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 208 countries and has been chosen by more than 380,000 students.Course Author:

Igor DmitrievDigital Transformation and Banking ExpertEducation:

MBA, The Boston UniversityMaster of Science at Engineering (Technical) Management,The State University of New York at BuffaloMaster of Science at Informatics and Economics,The Saint Petersburg State University of Finance and EconomicsSix Sigma Black BeltExperience:

Expert at Banking (> 18 years), FinTech & Digital (> 15 years),Experienced Manager (> 14 years) with successful track of recordsat personal and corporate entrepreneurship.More than 12 years at worldwide banking groups such usSociete Generale , RaiffeisenbankExperience at roles:

CEO, Head of Business, Chief Digital &Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.Entrepreneurship is the process of identifying opportunities, innovating, and taking risks to create and manage a business venture. It involves the willingness to bear uncertainty and the capacity to adapt to changing circumstances in order to achieve success.

Entrepreneurs are individuals who embark on this journey, utilizing their creativity, vision, and determination to bring their ideas to life.There are several main reasons why individuals choose to become entrepreneurs and build their own businesses:

Pursuit of Passion:

Many entrepreneurs are driven by a passion for a particular idea, product, or service. They want to bring their vision to fruition and make a meaningful impact in their chosen field.Financial Independence:

Building a successful business can provide financial freedom and independence.

Entrepreneurs have the opportunity to create wealth for themselves and their families by capitalizing on their own ideas and hard work.Flexibility and Autonomy:

Entrepreneurship offers the flexibility to set one's own schedule and work on projects that align with personal values and goals. Entrepreneurs have the autonomy to make decisions and shape the direction of their businesses as they see fit.Desire for Innovation:

Entrepreneurship is often driven by a desire to innovate and create something new.

Entrepreneurs seek to solve problems, disrupt industries, and introduce novel solutions that improve people's lives.Personal Growth and Fulfillment:

Building a business can be a deeply rewarding experience that fosters personal growth and fulfillment. Entrepreneurs face challenges, overcome obstacles, and learn valuable lessons along the way, which can lead to a sense of accomplishment and fulfillment.Learning about business can provide essential knowledge and skills that support the process of building a career and launching a startup.

Some ways in which learning about business can be beneficial include:

Understanding Market Dynamics:

A solid understanding of business principles can help entrepreneurs identify market opportunities, assess demand for their products or services, and develop effective strategies for reaching their target audience.Financial Management:

Learning about finance and accounting is crucial for managing the financial aspects of a business, including budgeting, forecasting, and managing cash flow. This knowledge is essential for making informed decisions and ensuring the financial health of a startup.Marketing and Sales:

Effective marketing and sales strategies are essential for attracting customers and growing a business.

Learning about marketing principles, branding, and customer acquisition can help entrepreneurs develop strategies to effectively promote their products or services and drive sales.Leadership and Management:

Learning about leadership and management principles can help entrepreneurs build and lead high-performing teams, delegate tasks effectively, and create a positive work culture within their organizations.Overall, learning about business can provide entrepreneurs with the knowledge, skills, and confidence they need to navigate the challenges of entrepreneurship, build successful businesses, and achieve their goals.

Syllabus

• Introduction to Entrepreneurship
Definition and importance of entrepreneurship
Characteristics of successful entrepreneurs
Identifying entrepreneurial opportunities
• Building a Business Foundation
Business models and planning
Market research and analysis
Value proposition development
• Business Structures and Legal Considerations
Types of business entities
Legal requirements and compliance
Protecting intellectual property
• Financial Management
Understanding financial statements
Budgeting and forecasting
Funding options for startups
• Marketing Strategies for Entrepreneurs
Basics of digital marketing
Brand development and positioning
Customer acquisition and retention strategies
• Operations and Supply Chain Management
Setting up efficient operations
Inventory and supply chain management
Quality assurance and control
• Leadership and Team Building
Developing leadership skills
Creating and managing effective teams
Conflict resolution and decision-making
• Innovation and Product Development
Fostering innovation within a business
Product and service design
Iterative testing and prototyping
• Sales and Negotiation Skills
Building a sales strategy
Understanding the sales process
Negotiation techniques and closing deals
• Scaling and Growing a Business
Strategies for growth and expansion
Managing change and scaling operations
Exit strategies and succession planning
• Case Studies and Real-World Applications
Analyzing successful and failed startups
Learning from real-world entrepreneurial experiences
Applying theoretical knowledge in practical scenarios
• Capstone Project
Developing a comprehensive business plan
Presenting the business idea to a panel
Receiving feedback and refining the plan

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Taught by

MTF Institute of Management, Technology and Finance

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Subjects

Business