Generative AI and Prompt Engineering for Marketers in 2025

Overview

Learn powerful skills in prompt engineering for generative AI tools such as Chat GPT, Gemini, Co-Pilot and CLAUDE AI. What you'll learn:

Utilize AI tools like ChatGPT for improving the effectiveness of your marketing campaigns.Create genuine, AI-optimized content for marketing campaigns, enhancing the usage of tools like ChatGPT, Gemini, Co-Pilot and Claude AI.Infuse AI into strategic planning for precise insights and use AI as a brainstorming partner for business problem solving.Master prompt engineering for efficient AI interactions with ChatGPT and similar tools.

Generative AI and Prompt Engineering for Marketing PeopleTransform your marketing career with AI mastery. Learn to leverage ChatGPT and generative AI tools to revolutionize your digital marketing strategies, content creation, and campaign performance.What You'll LearnMaster prompt engineering for marketing-specific AI applicationsCreate compelling, AI-optimized content for social media and SEODevelop data-driven marketing strategies using AI analyticsIntegrate AI tools into your existing marketing workflowsEnhance customer engagement through AI-powered personalizationPerfect ForMarketing professionals seeking to automate routine tasksDigital strategists ready to implement cutting-edge AI solutionsContent creators looking to scale their production efficientlyEntrepreneurs building AI-powered marketing systemsStudents exploring the intersection of AI and marketingCourse HighlightsAdvanced prompt engineering techniques, real-world marketing applications, hands-on projects, and actionable strategies to immediately elevate your marketing campaigns.

Our curriculum includes exclusive frameworks for AI-driven market research, competitor analysis, and customer journey optimization. You will get access to all the practical prompts the trainer uses in demonstrations.

What Sets Us ApartThis specialized marketing course delivers comprehensive real-world case studies and ready-to-use templates for immediate implementation. The course features recorded expert insights showcasing proven AI marketing strategies backed by detailed examples from successful AI-driven marketing campaigns.

Syllabus

• Introduction to Generative AI in Marketing
Overview of AI tools: ChatGPT, Gemini, Co-Pilot, Claude AI
The evolution of AI in digital marketing
• Fundamentals of Prompt Engineering
Principles of crafting effective prompts
The role of prompt engineering in AI interactions
• Advanced Techniques in Prompt Engineering
Techniques for marketing-specific prompt engineering
Real-world applications and case studies
• Creating AI-Optimized Content
Strategies for AI-assisted content creation
AI applications for social media and SEO
• AI-Driven Data Analytics for Marketing
Leveraging AI for data-driven decision making
AI tools for market research and competitor analysis
• Integrating AI into Marketing Workflows
Best practices for AI integration
Automating routine tasks and enhancing productivity
• AI-Powered Personalization and Customer Engagement
Techniques for personalized marketing using AI
Enhancing customer experience with AI solutions
• Strategic Planning with AI
Using AI for strategic insights and business problem solving
AI for brainstorming and creative ideation
• Case Studies and Templates for Immediate Implementation
Analysis of successful AI-driven marketing campaigns
Ready-to-use templates and exclusive frameworks
• Hands-On Projects
Real-world projects to apply learned skills
Developing AI-powered marketing strategies
• Course Wrap-Up and Future Trends
Recap of key learnings and skills
Exploring the future of AI in marketing and its potential impact

---

Taught by

Amitha Amarasinghe

---

Subjects

Computer Science