Overview
Learn AI in Google Search Ads and Performance Max. Learn Google Analytics 4, Google Search Console, Google my Business.
Syllabus
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- Introduction to Digital Marketing with AI
-- Overview of Digital Marketing and AI Integration
-- The Role of Google Tools and AI in Marketing
- Google Ads and AI Integration
-- Understanding Google Ads
-- Setting Up Google Ads Campaigns
-- Using AI for Keyword Research
-- Optimizing Ads with AI Tools
- Google Analytics 4
-- Introduction to Google Analytics 4
-- Configuring GA4 Properties
-- Leveraging AI for Data Analysis
-- Analyzing Marketing Campaigns with GA4
- Google Search Console
-- Introduction to Google Search Console
-- Monitoring and Improving Website Performance
-- Using AI to Enhance SEO Strategies
- Advanced AI Applications in Marketing
-- Overview of AI-Driven Marketing Strategies
-- Personalization and Targeting with AI
-- Leveraging ChatGPT for Customer Engagement
-- Case Studies of AI in Digital Marketing
- Integrating Google Tools for a Cohesive Strategy
-- Syncing Google Ads, Analytics, and Search Console
-- End-to-End Campaign Management
-- Continuous Improvement with AI Insights
- Practical Workshop
-- Hands-on Exercises with Google Tools
-- Applying AI Techniques to Real-World Scenarios
- Evaluation and Next Steps
-- Monitoring Success Metrics
-- Preparing for Future Trends in AI-Driven Marketing
-- Course Review and Q&A Session
Taught by
Ing. Tomas Moravek and Learn Digital Advertising
Tags
On-Demand
