Professional Diploma of Marketing Manager Business Partner

Overview

Professional Diploma of Marketing Manager Business Partner by MTF Institute What you'll learn:

Introduction to role of MBPMBP role in new business or product launchingMarket Business AnalysisCustomer Research and AnalysisProduct Marketing PackagingPromotionMarketing vs Sales Welcome to course Professional Diploma of Marketing Manager Business Partner by MTF InstituteCourse provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas:

Business & Administration, Science & Technology, Banking & Finance. MTF R&D center focused on research activities at areas:

Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of:

IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 208 countries and has been chosen by more than 380,000 students.Course Author:

Igor DmitrievDigital Transformation and Banking ExpertEducation:

MBA, The Boston UniversityMaster of Science at Engineering (Technical) Management,The State University of New York at BuffaloMaster of Science at Informatics and Economics,Six Sigma Black BeltExperience:

Expert at Banking (> 18 years), FinTech & Digital (> 15 years),Experienced Manager (> 14 years) with successful track of recordsat personal and corporate entrepreneurship.More than 12 years at worldwide banking groups such usSociete Generale , RaiffeisenbankExperience at roles:

CEO, Head of Business, Chief Digital &Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.Who is a Marketing Business Partner (MBP)?The Marketing Business Partner acts as a vital bridge between the marketing department and specific business units or divisions within an organization. They work to deeply understand the needs and objectives of a particular business area, translating those needs into effective marketing strategies and campaigns.Typical Functionality of an MBPStrategic Alignment:

MBPs ensure that marketing plans are tightly integrated with the business unit's goals, creating a cohesive push toward overall company objectives.Market and Customer Insights:

They gather and analyze market and customer data related to their business unit, tailoring marketing efforts for maximum impact.Campaign Development and Execution:

MBPs collaborate with marketing teams to design and implement marketing campaigns that resonate with the target audience of their business unit.Performance Measurement:

MBPs track key performance indicators (KPIs) to measure the success of marketing initiatives, providing data-driven insights for optimization.Relationship Building:

They cultivate strong relationships with stakeholders within their business units, promoting trust and collaboration.Why is the MBP Role Important for Companies?Enhanced Focus and Specificity:

MBPs provide dedicated marketing expertise to specific business divisions, ensuring tailored solutions rather than generic marketing approaches.Improved Communication and Coordination:

They facilitate seamless communication between marketing teams and business units, breaking down silos and increasing efficiency.Data-Driven Decision Making:

Their focus on market analysis and performance tracking fosters better strategic decisions rooted in real results.Increased ROI:

Optimized marketing efforts targeted to specific business areas lead to higher returns on marketing investments.Learning, Development, and Building a Career as an MBPEssential skills to develop for success as a Marketing Business Partner:

Strategic Thinking:

The ability to link marketing activities with overarching business goals is vital.Analytical Skills:

Strong data analysis capabilities to identify trends, opportunities, and areas for improvement.Communication and Collaboration:

Excellent interpersonal skills are crucial for building strong working relationships across teams and departments.Project Management:

MBPs need to organize and oversee complex marketing projects on time and within budget.Business Acumen:

A deep understanding of overall business operations, market dynamics, and industry trends.Career Development TipsSeek Cross-Functional Opportunities:

Gain exposure to various aspects of marketing and business operations.Network and Mentorship Connect with experienced professionals in the field.

Seek out mentors for guidance.Continuous Learning:

Stay updated on marketing trends, best practices, and tools through industry publications, courses, or certifications.Showcase Your Results:

Document the impact of your marketing initiatives, demonstrating your value to potential employers or within your current organization.

Syllabus

• Introduction to Marketing Management
Overview of Marketing Principles
Role of a Marketing Manager
Marketing Manager as Business Partner
• Market Research and Analysis
Understanding Market Trends
Competitor Analysis
Consumer Behavior Insights
• Strategic Marketing Planning
Developing a Marketing Strategy
Target Market Identification
Positioning and Branding
• Marketing Channels and Digital Strategy
Digital Marketing Concepts
Social Media and Content Marketing
Email and Affiliate Marketing
• Product Development and Lifecycle Management
Product Innovation and Ideation
Lifecycle Strategies
Go-to-Market Planning
• Pricing Strategies and Financial Acumen
Pricing Models and Strategies
Budgeting and Forecasting
Measuring Marketing ROI
• Integrated Marketing Communication (IMC)
Crafting the IMC Plan
Public Relations and Corporate Communication
Advertising Techniques
• Customer Relationship Management (CRM)
CRM Strategies and Tools
Enhancing Customer Loyalty
Feedback and Experience Management
• Sales and Marketing Alignment
Collaboration Between Sales and Marketing
Lead Generation and Nurturing
Sales Funnels and Conversion Optimization
• Leadership and Management Skills
Team Leadership and Motivation
Conflict Resolution
Negotiation and Influence
• Ethics and Corporate Social Responsibility
Marketing Ethics
Sustainable Marketing Practices
Corporate Responsibility and Impact
• Project Work and Real-World Applications
Case Studies and Practical Exercises
Industry Project Implementation
Assessment and Feedback
• Course Wrap-Up and Certification
Reviewing Key Learning Outcomes
Final Assessment and Certification
Continuous Learning and Career Development Paths

Taught by

MTF Institute of Management, Technology and Finance

Subjects

Business