Research Methodologies in Strategy and Product Development

Overview

Welcome to Course:

Professional Diploma in Research Methodologies in Strategy and Product Development by MTF Institute

Syllabus

• Introduction to Research Methodologies in Strategy and Product Development
Overview of Course Objectives
Importance of Research in Strategy and Product Development
Key Concepts and Definitions
• Fundamentals of Research Methodologies
Qualitative vs. Quantitative Research
Mixed Methods Research
Case Study Approaches
• Designing Research for Strategy
Identifying Strategic Research Problems
Setting Research Objectives and Hypotheses
Selecting Appropriate Research Designs
• Data Collection Techniques
Surveys and Questionnaires
Interviews and Focus Groups
Observational Methods
Secondary Data Sources
• Data Analysis and Interpretation
Qualitative Data Analysis
Quantitative Data Analysis
Tools and Software for Data Analysis
Interpretation of Results for Strategic Decision Making
• Product Development Research
Consumer Insights and Market Research
Competitive Analysis
Product Testing and Iterative Development
User Experience Research
• Research in Action: Strategy and Product Development Cases
Case Studies of Successful Strategies
Lessons from Product Development Failures
Ethical Considerations in Research
• Communicating Research Findings
Effective Report Writing
Presenting Research to Stakeholders
Visualization Techniques for Data and Insights
• Integrating Research into Strategic Decision Making
Translating Insights into Strategy
Feedback Loops and Continuous Improvement
Aligning Research with Organizational Goals
• Final Project
Conducting Independent Research Project
Applying Course Concepts to Real-World Scenarios
Peer Review and Feedback Session
• Conclusion and Future Trends in Research Methodologies
Innovations in Research Techniques
The Growing Role of AI and Data Science in Research
Preparing for Future Challenges in Strategy and Product Development Research

Taught by

MTF Institute of Management, Technology and Finance

Subjects

Personal Development