Overview
Unlock the Power of Data: Master sales analytics techniques & build analytical models in Excel for Improved Performance
Syllabus
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- Introduction to Sales Analytics
-- Importance of sales analytics in today's business environment
-- Overview of course objectives and structure
- Sales Data Basics
-- Types of sales data
-- Data collection methods
-- Understanding data sources
- Excel for Sales Analysis
-- Introduction to Excel for data analysis
-- Key Excel functions and formulas
-- Using Excel to clean and prepare sales data
- Descriptive Sales Analytics
-- Basic descriptive statistics in Excel
-- Visualizing sales data using charts and graphs
-- Identifying sales trends and patterns
- Exploratory Data Analysis (EDA) in Sales
-- Techniques for exploring sales datasets
-- Hypothesis generation using exploratory analysis
- Sales Forecasting Techniques
-- Basic concepts of sales forecasting
-- Time series analysis in Excel
-- Simple and multiple linear regression for sales forecasting
- Advanced Sales Modeling
-- Building predictive models for sales
-- Scenario analysis and what-if modeling
-- Introduction to machine learning integration with Excel
- Sales Performance Metrics
-- Key performance indicators (KPIs) for sales
-- Analyzing sales performance using Excel dashboards
- Case Studies and Practical Applications
-- Real-world sales analysis case studies
-- Group project: Analyzing and presenting sales data
- Making Data-Driven Decisions
-- Best practices for data-driven decision-making in sales
-- Communicating insights and recommendations to stakeholders
- Course Review and Final Assessment
-- Recap of major topics covered
-- Final project presentation and feedback
- Additional Resources
-- Recommended reading and tools
-- Continued learning opportunities in sales analytics
Taught by
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