How To Build Unicorn Tech Startups with Sramana Mitra

Overview

The 1Mby1M Methodology is based on case studies. In this course, Sramana Mitra shares the tribal knowledge of tech entrepreneurs by giving students the rare seat at the table with the entrepreneurs, investors and thought leaders who provide the most instructive perspectives on how to build a thriving business.

Through these conversations, students gain access to case studies exploring the alleys of entrepreneurship. Sramana’s synthesis of key learnings and incisive analysis add great depth to each discussion.

Syllabus

• Introduction to the 1Mby1M Methodology
Overview of entrepreneurship in tech startups
Foundation of the 1Mby1M Methodology
• Case Study: Identifying and Evaluating Startup Ideas
Understanding market needs and gaps
Ideas validation through case studies
• Building and Validating MVPs (Minimum Viable Products)
Design thinking and prototyping
Customer feedback and iteration
• Effective Fundraising Strategies
Bootstrapping vs. raising capital
Pitching to investors
• Building a Scalable Business Model
Revenue models and pricing strategies
Scaling operations
• Product-Market Fit and Customer Acquisition
Strategies for market penetration
Customer acquisition and growth hacking
• Leadership and Team Building
Hiring and managing talent
Building a company culture
• Marketing and Branding for Startups
Creating a unique value proposition
Digital marketing strategies
• Case Study: Overcoming Common Startup Challenges
Analyzing real-life examples
Problem-solving techniques
• Insights From Investors and Thought Leaders
Navigating investor relations
Engaging with thought leaders for strategic advantage
• Analyzing Unicorn Case Studies
Dissecting success stories
Lessons learned from billion-dollar startups
• Conclusion and Synthesis of Learning
Synthesizing insights from various case studies
Actionable strategies for aspiring entrepreneurs
• Networking and Continuous Learning
Engaging with the startup ecosystem
Importance of lifelong learning in entrepreneurship

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Taught by

Sramana Mitra

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Subjects

Business