Overview
This course is primarily aimed at first- and second-year undergraduates interested in engineering or science, as well as high school students and professionals with an interest in programming.
"Upgrade Your Marketing Strategy with Microsoft Copilot" is the first in a series of courses designed to transform your marketing capabilities using Microsoft Copilot. You’ll be introduced to the world of GenAI and discover how it can enhance your marketing strategy.
Learn how a marketing organization can implement Microsoft Copilot in various functions, including research, customer analysis, strategy, campaign planning, creative design, promotions, pricing, customer experience, and retention. Step through the process of using Microsoft Copilot to upgrade your marketing strategy.
This course covers a wide variety of marketing topics and GenAI concepts, giving you an overview of what’s to come in this specialization. By the end of the course, you’ll be able to:
- Apply Microsoft Copilot’s capabilities in your marketing organization to improve marketing strategy and shape the customer journey.
- Improve customer analysis and targeting capabilities using Microsoft Copilot.
- Design higher-performing creative content with Microsoft Copilot to engage a broader target audience.
University:
Provider: Coursera
Categories: Generative AI Courses, Microsoft Copilot Courses
