Competitor Analysis

Overview

Explore the analytic framework for competitor analysis, including goals, assumptions, achievements, and types of retaliators.

Syllabus

• Introduction to Competitor Analysis
Definition and Importance
Key Concepts and Terminology
• Analyzing Competitor Goals
Identifying Competitor Objectives
Importance of Understanding Goals
Case Studies on Goal Analysis
• Competitor Assumptions
Common Assumptions in Market Strategies
Analyzing Competitor Assumptions
Detecting and Challenging Misassumptions
• Assessing Competitor Achievements
Metrics for Measuring Success
Benchmarking Against Competitors
Tools for Achievement Analysis
• Types of Retaliators
Understanding Market Retaliation
Identifying Different Retaliator Types
Strategies for Managing Retaliatory Actions
• Frameworks for Competitor Analysis
SWOT Analysis
Porter’s Five Forces
PEST Analysis
• Tools and Techniques for Gathering Intelligence
Competitive Intelligence Tools
Data Collection Techniques
Ethical Considerations in Data Gathering
• Developing Strategic Responses
Crafting Competitive Strategies
Balancing Offensive and Defensive Tactics
Scenario Planning and Forecasting
• Case Studies and Real-world Applications
Analyzing Industry Examples
Lessons from Successful Competitor Analysis
• Conclusion and Future Trends
Emerging Trends in Competitor Analysis
The Role of AI in the Future of Competitive Strategy
• Course Wrap-up and Assessment
Recap of Key Learning Points
Final Project and Evaluation Criteria

Subjects

Business