Digital Nudge

Overview

Explore how technology influences our daily decisions and learn strategies to predict and shape digital behavior through environmental interventions.

Syllabus

• Introduction to Digital Nudging
Definition and history of nudging
The role of technology in nudging
• Psychological Foundations of Digital Nudges
Decision-making processes
Behavioral economics principles
Cognitive biases and heuristics
• Technology’s Role in Behavior Influence
Overview of digital environments
How interfaces and algorithms shape decisions
Case studies of technology-driven nudges
• Designing Digital Interventions
Principles of user-centered design
Identifying target behaviors
Mapping intervention strategies to user journeys
• Ethical Considerations in Digital Nudging
Privacy and data protection
Manipulation vs. influence: Ethical boundaries
Case studies and debates on ethical challenges
• Tools and Technologies for Implementing Nudges
Behavioral analytics platforms
Personalization engines
Interface design techniques
• Measuring Effectiveness of Digital Nudges
Metrics and key performance indicators
A/B testing and experimentation
Analyzing user feedback for improvement
• Case Studies and Applications
E-commerce and online marketing
Health and wellness applications
Financial decision-making tools
• Future Trends in Digital Nudging
Evolution of artificial intelligence in nudging
The impact of emerging technologies like AR/VR
Predictions and projections for the next decade
• Capstone Project
Design a digital nudge intervention for a chosen domain
Present and critique peer projects in a final showcase

Subjects

Conference Talks