How to Build Custom Reports in Google Analytics 4 (2025)

Overview

Learn how to create custom reports in Google Analytics 4 using the Reports section and Explorations, including funnel analysis, to better match your specific measurement goals.

Syllabus

• Introduction to Google Analytics 4 (GA4)
Overview of Google Analytics 4
Key differences from Universal Analytics
• Navigating the GA4 Interface
Understanding the Reports section
Overview of the Explorations workspace
• Setting Up Custom Reports
Accessing the Reports section
Defining report objectives and goals
• Building Custom Reports in the Reports Section
Selecting dimensions and metrics
Filtering data to meet measurement goals
Creating and managing report tabs
• Introduction to Explorations
Understanding the purpose of Explorations
Types of Explorations available
• Creating Custom Explorations
Building free-form explorations
Using tables and charts for visual data representation
Customizing and saving Explorations
• Funnel Analysis
Understanding funnel analysis in GA4
Setting up and configuring funnel reports
Interpreting funnel analysis results
• Using Segments in Reports and Explorations
Creating user and event segments
Applying segments to reports and explorations
• Advanced Customizations
Introducing calculated metrics
Building segment overlap reports
Utilizing conditional and formatting options
• Case Studies and Practical Applications
Real-world examples of custom reports
Practical exercises for hands-on experience
• Best Practices for Effective Reporting
Ensuring data accuracy and reliability
Tips for clear data visualization and interpretation
• Review and Q&A
Summarizing key concepts
Open forum for questions and clarifications
• Final Project
Create a comprehensive custom report matching specific business scenarios
Presentation and peer review of custom projects

Subjects

Business