Business Intelligence and Analytics

Overview

Delve into the essentials of business intelligence and analytics with the esteemed Prof. Saji K Mathews in a focused 19-minute session.

Offered by NPTEL-NOC IITM and available on YouTube, this module is perfect for those looking to refine their understanding of artificial intelligence in the business sector.

Whether you're just starting your journey or looking to expand your expertise, this session provides valuable insights into the integration of AI with business strategies. Learn from a distinguished academic in a concise format that's accessible anytime.

Explore related courses categorized under Artificial Intelligence and Business Courses on our platform.

Enhance your learning experience with NPTEL-NOC IITM’s comprehensive range of educational resources.

Syllabus

• Introduction to Business Intelligence and Analytics
Definition and overview of key concepts
Distinction between Business Intelligence (BI) and Business Analytics (BA)
• Importance in the Current Business Environment
Role of BI and BA in decision making
Impact on competitive advantage
• Business Intelligence Tools and Technologies
Common tools used in the industry
Data warehousing basics
• Data Analytics Types and Techniques
Descriptive, predictive, and prescriptive analytics
Examples of analytics applications in business
• Data Visualization and Reporting
Importance of data visualization
Common visualization tools and techniques
• Challenges in Implementing BI and Analytics
Data quality and management issues
Organizational and cultural challenges
• Case Study: Real-World Applications
Brief case study showcasing BI/BA in a specific industry
• Conclusion and Future Trends
Summary of key points
Emerging trends in BI and analytics

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Subjects

Business