Marketing in the Moment

Overview

Explore how AI and machine learning can revolutionize media planning and unlock new possibilities in marketing strategies and creative thinking.

Syllabus

• Introduction to AI in Marketing
Overview of AI and Machine Learning
The Role of AI in Modern Marketing
• Fundamentals of Media Planning
Traditional vs. AI-driven Media Planning
Key Metrics and KPIs in Media Planning
• AI Tools and Technologies for Marketing
Introduction to AI and ML Tools
Natural Language Processing in Marketing
Computer Vision and Image Recognition
• Personalization and Customer Experience
AI-driven Customer Insights
Personalization and Targeting with AI
• AI in Creative Strategy
Idea Generation and A/B Testing
Enhancing Creative Content with AI
• Data Management and Integration
Data Sources and Collection Methods
Integrating AI with Existing Marketing Platforms
• Predictive Analytics and Forecasting
Customer Behavior Analysis
Predictive Models for Campaign Optimization
• Real-time Marketing and Automation
Automated Campaign Management
Real-time Analytics and Decision Making
• Ethical Considerations and Challenges in AI Marketing
Data Privacy and Security
Bias and Ethics in AI
• Future Trends in AI and Marketing
Emerging Technologies and Innovations
The Future Landscape of AI in Marketing
• Case Studies and Industry Applications
Successful AI-driven Marketing Campaigns
Lessons Learned from AI Implementations
• Course Conclusion and Capstone Project
Recap and Key Takeaways
Capstone Project: Designing an AI-driven Marketing Strategy

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Subjects

Conference Talks