Multilingual Content Management with Drupal - Global Marketing Strategies

Overview

Discover effective strategies for managing multilingual websites, from localization workflows to AI-powered translation tools, using real-world insights from Tern's global e-bike brand success story.

Syllabus

• Introduction to Multilingual Content Management
Overview of multilingual content and its importance in global marketing
Introduction to Drupal as a CMS for multilingual websites
• Understanding Drupal's Multilingual Capabilities
Multilingual modules and configuration in Drupal
Content entity translation vs. interface translation
Language detection and selection strategies
• Localization Workflows
Establishing efficient localization workflows
Role of content editors, translators, and reviewers
Managing translation revisions and updates
• AI-Powered Translation Tools
Overview of AI-powered translation technologies
Integrating AI translation tools with Drupal
Balancing machine translation with human editing
• Case Study: Tern's Global E-Bike Brand
Analysis of Tern's multilingual strategy
Challenges faced and solutions implemented
Key takeaways and lessons learned
• Global Marketing Strategies
Cultural considerations in global marketing
SEO strategies for multilingual content
Measuring success in international markets
• Hands-on Workshop
Setting up a multilingual site on Drupal
Implementing AI translation and localization workflows
Troubleshooting common issues
• Conclusion and Next Steps
Summary of key concepts
Resources for further learning
Discussion of future trends in multilingual content management and AI translations

Subjects

Programming