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Starts 30 June 2025 07:04

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MMM and MTA: The Future of AI-Driven Marketing

Explore how AI is transforming marketing through Multi-Touch Attribution and Marketing Mix Modeling in this insightful talk by Dobrica Cosic at DSC EUROPE 24.
Data Science Conference via YouTube

Data Science Conference

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30 minutes

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Overview

Explore how AI is transforming marketing through Multi-Touch Attribution and Marketing Mix Modeling in this insightful talk by Dobrica Cosic at DSC EUROPE 24.


Subjects

Business