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מתחיל 4 June 2026 05:58

נגמר 4 June 2026

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Advanced Marketing: Marketing 5.0

Discover how AI, automation, and big data revolutionize marketing while maintaining human-centric approaches. Integrate cutting-edge technologies with traditional methods for enhanced customer engagement.
Indian Institute of Management Bangalore via Swayam

Indian Institute of Management Bangalore

20 קורסים


IIM Bangalore is one of the leading management institutions in India, providing top-notch management programs for undergraduate and postgraduate students. It boasts world-class infrastructure and a robust network of alumni who have made substantial contributions to the field of management.

6 weeks

שדרוג אופציונלי זמין

מתקדם

התקדמות בקצב שלך

Free Online Course

שדרוג אופציונלי זמין

סקירה כללית

Marketing 5.0, as conceptualized by Philip Kotler, is the fusion of advanced technology with human-centric marketing approaches. This course explores how AI, automation, big data, and smart technologies enhance marketing strategies while ensuring ethical and inclusive engagement.

Participants will learn how to implement Marketing 5.0 principles in a dynamic business environment, using real-world case studies, practical tools, and interactive discussions. By the end of the course, students will be able to integrate cutting-edge technologies with traditional marketing methodologies to drive business growth and customer engagement.

סילבוס


    נלמד על ידי

    Dr. Trupti Dandekar Humnekar, Dr. Kalavathy KS


    נושאים

    Business