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Beginnt 4 June 2026 08:43
Endet 4 June 2026
Advanced Marketing: Marketing 5.0
Indian Institute of Management Bangalore
20 Kurse
IIM Bangalore is one of the leading management institutions in India, providing top-notch management programs for undergraduate and postgraduate students. It boasts world-class infrastructure and a robust network of alumni who have made substantial contributions to the field of management.
6 weeks
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Übersicht
Marketing 5.0, as conceptualized by Philip Kotler, is the fusion of advanced technology with human-centric marketing approaches. This course explores how AI, automation, big data, and smart technologies enhance marketing strategies while ensuring ethical and inclusive engagement.
Participants will learn how to implement Marketing 5.0 principles in a dynamic business environment, using real-world case studies, practical tools, and interactive discussions. By the end of the course, students will be able to integrate cutting-edge technologies with traditional marketing methodologies to drive business growth and customer engagement.
Lehrplan
Unterrichtet von
Dr. Trupti Dandekar Humnekar, Dr. Kalavathy KS
Fachgebiete
Business
