AI Applications in Marketing and Finance
Coursera
23 Courses
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Overview
Discover how AI is revolutionizing marketing and finance sectors with the "AI Applications in Marketing and Finance" course offered by the University of Pennsylvania on Coursera. Dive deep into the world of AI-powered tools that transform the customer journey, extending the lifecycle and personalizing the experience by analyzing consumer habits for targeted marketing efforts.
Gain insights into tackling challenges such as fraud and credit risks through the lens of AI, learning about advanced techniques to safeguard consumer data. Explore both supervised and unsupervised machine learning to elevate your fraud detection capabilities. Engage with leading industry experts from data analytics, marketing, and fraud prevention, gaining firsthand knowledge on leveraging AI for strategic advantages.
By the course's conclusion, participants will acquire a thorough understanding of AI and Machine Learning's impact on deciphering consumer behavior, enhancing deep learning initiatives for business growth. This course falls under key categories: Artificial Intelligence in Marketing, Finance, and more, aiming at professionals eager to harness AI's power in these dynamic fields.
Syllabus
Taught by
Michael R Roberts, Raghu Iyengar and Kartik Hosanagar
Tags
Coursera
Coursera
1454 Courses
Coursera
Free Online Course (Audit)
English
6-7 hours
On-Demand
