AI Applications in Marketing and Finance
Coursera
24 Cours
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Aperçu
Découvrez comment l'IA révolutionne les secteurs du marketing et de la finance avec le cours "Applications de l'IA dans le Marketing et la Finance" proposé par l'Université de Pennsylvanie sur Coursera. Plongez dans le monde des outils alimentés par l'IA qui transforment le parcours client, prolongent le cycle de vie et personnalisent l'expérience en analysant les habitudes des consommateurs pour des efforts de marketing ciblés.
Obtenez des aperçus pour relever des défis tels que la fraude et les risques de crédit à travers le prisme de l'IA, en apprenant sur des techniques avancées pour protéger les données des consommateurs. Explorez l'apprentissage machine supervisé et non supervisé pour améliorer vos capacités de détection de fraude. Engagez-vous avec des experts de l'industrie de premier plan issus de l'analytique de données, du marketing et de la prévention de la fraude, acquérant une connaissance de première main sur l'exploitation de l'IA pour des avantages stratégiques.
À la conclusion du cours, les participants auront acquis une compréhension approfondie de l'impact de l'IA et de l'apprentissage machine sur le décryptage du comportement des consommateurs, améliorant les initiatives d'apprentissage profond pour la croissance des entreprises. Ce cours relève de catégories clés : Intelligence Artificielle dans le Marketing, Finance, et plus, visant les professionnels désireux d'exploiter le pouvoir de l'IA dans ces domaines dynamiques.
Programme
Enseigné par
Michael R Roberts, Raghu Iyengar and Kartik Hosanagar
Étiquettes
Coursera
Coursera
1525 Cours
Coursera
Free Online Course (Audit)
English
6-7 hours
On-Demand
