AI for Marketing

Overview

This specialization consists of three progressive courses designed to equip marketing professionals with AI literacy, practical training, hands-on skills, and the ability to create AI-powered apps, agentic workflows and agents. The program follows a structured learning journey, moving from foundational AI awareness to marketing-specific AI applications, and finally, AI-driven tool creation, automation and innovation.

Why This Program? Designed specifically for marketing professionals—without technical expertise required Direct relevance for the daily job routines in marketing Interactive learning with hands-on exercises with AI tools, sandbox environments, and real-world applications Offers documentary style, high-quality video sessions with real-world examples and engaging storytelling Introduces various practical, marketing-specific AI use cases across different AI technologies and modalities Progressive projects focus on job-specific use case idea generation, conceptualization and creation Prepares learners to lead AI-driven transformation in marketing You progress from:

AI Awareness:

Understanding & experimenting with AI.

AI Application:

Applying AI tools and use cases in daily marketing workflows and routines. AI Creation & Innovation:

Building custom AI-powered solutions in a playful way.

Syllabus

• Course 1: Introduction to AI for marketing professionals
• Course 2: Practical AI and prompting for marketing professionals
• Course 3: AI agents and creator tools for marketing professionals

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Taught by

AI Business School

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Subjects

Business