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Inicio 5 June 2026 00:39
Fin 5 June 2026
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Paid Course
Actualización opcional disponible
Resumen
This specialization consists of three progressive courses designed to equip marketing professionals with AI literacy, practical training, hands-on skills, and the ability to create AI-powered apps, agentic workflows and agents. The program follows a structured learning journey, moving from foundational AI awareness to marketing-specific AI applications, and finally, AI-driven tool creation, automation and innovation.
Why This Program? Designed specifically for marketing professionals—without technical expertise required Direct relevance for the daily job routines in marketing Interactive learning with hands-on exercises with AI tools, sandbox environments, and real-world applications Offers documentary style, high-quality video sessions with real-world examples and engaging storytelling Introduces various practical, marketing-specific AI use cases across different AI technologies and modalities Progressive projects focus on job-specific use case idea generation, conceptualization and creation Prepares learners to lead AI-driven transformation in marketing You progress from:
AI Awareness:
Understanding & experimenting with AI.
AI Application:
Applying AI tools and use cases in daily marketing workflows and routines. AI Creation & Innovation:
Building custom AI-powered solutions in a playful way.
Programa
- Curso 1: Introducción a la IA para profesionales del marketing
- Curso 2: Inteligencia Artificial práctica y técnicas de solicitud para profesionales del marketing
- Curso 3: Agentes de IA y herramientas para creadores para profesionales del marketing
Impartido por
AI Business School
Materias
Business
