An Introduction to Digital Marketing and Digital Strategy

Overview

Discover the world of digital marketing with our comprehensive course from the Digital Marketing Institute, the global standard in certification. Designed to boost your career, this course offers a deep dive into the core principles and transformative effects of digital technologies.

Key learnings from the course include:

• Understanding core digital marketing principles and AI tools
• Recognizing digital technology’s transformative impact on communication
• Developing effective digital marketing strategies
• Planning budgets and measuring ROI
• Setting clear objectives and KPIs for campaigns
• Exploring omnichannel marketing and customer journey mapping

Gain hands-on experience through practical modules on budget planning, strategic research, and channel selection.

Master the skills necessary for maximizing customer engagement and sales through a comprehensive understanding of digital channels and customer experiences.

Adapt swiftly to today's dynamic digital landscape and become proficient in aligning marketing strategies with business goals. Enroll now with Coursera and transform your approach to digital marketing.

Categories:

Artificial Intelligence Courses, Digital Marketing Courses, Marketing Analytics Courses, Customer Experience Courses, Social Media Courses.

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