Overview
Discover the art of crafting persuasive messages with our step-by-step course designed for beginners. You'll learn how to guide listeners from Point A to Point B effectively.
Ideal for small business owners, entrepreneurs meeting potential clients, non-profit advocates raising awareness, and professionals convincing internal stakeholders to collaborate on important projects.
Applicable to various communication situations such as public speaking, group meetings, and one-on-one conversations. Note: This course focuses on message crafting for maximum impact, not on live presentation techniques. It emphasizes ethical persuasion principles that everyday professionals can use with integrity, and it is not about sales techniques or hard selling.
The course covers:
- How to customize your message to listeners' interests
- Creating a sense of identification between you and your listeners
- Boosting your credibility
- Engaging listeners' minds and emotions
- Designing talking points for persuasive flow
- Includes two speaking templates to aid your preparation and ensure a well-crafted message
Syllabus
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