Foundations of Strategic Communications
Johns Hopkins University via Coursera
Coursera
35 Courses
Johns Hopkins University is a globally recognized research university comprising 9 schools and campuses worldwide. It provides more than 260 degree programs, ranging from undergraduate to graduate and postdoctoral studies.
Overview
Master professional communication strategies to analyze audiences, craft effective messages, and adapt to organizational cultures. Enhance emotional intelligence, improve listening skills, and overcome communication barriers for career growth and persona…
Syllabus
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- Course Introduction
-- The "Foundations of Strategic Communications" course provides students with essential skills for effective professional and technical communication across leadership, interpersonal, and group settings. It focuses on teaching students to analyze audiences, adapt to different organizational cultures, and apply emotional intelligence to improve communication outcomes. Through hands-on exercises, students will strengthen their listening, nonverbal, and writing abilities, while developing strategies to overcome communication barriers in various professional environments.
- Introduction to Technical Communications
-- In this module, we will discuss communications within the context of a technical organization. We will explore the components of communication and assess how ineffective communications affect technical teams and business operations.
- Audience Analysis
-- In this module, we will discuss how effective communications require an understanding of the audience. We will explore ways to analyze your audience and consider how to use this information to influence your communication strategy, regardless of the medium or method of communication (i.e., written or verbal).
- Leadership Communications
-- In this module, we will explore the components of organizational culture and their relevance to communications, with specific emphasis on the mission of the organization. We will examine approaches for communicating as a leader within an organizational culture, including asking powerful questions as a means of increasing engagement.
- Communication Styles
-- In this module, we will explore communication styles within the context of a technical organization. You will evaluate your own communication style and work collaboratively to find common barriers in communication.
Taught by
Paul Huckett and Stephanie Caporaletti
Tags
On-Demand
