Generative AI Course for Marketing, Sales, and Campaigns

Overview

This comprehensive Generative AI in Sales and Marketing course equips you with the skills to create, implement, and scale AI-driven strategies for modern business growth. Begin by mastering how GenAI transforms digital marketing—generate content for blogs, social media, emails, videos, and visualizations.

Learn to personalize campaigns and analyze performance with AI-powered KPIs. Progress to advanced sales applications including forecasting, CRM optimization, churn prediction, and building persuasive pitches and marketing plans.

Deepen your strategic toolkit with GenAI-based upsell, cross-sell, and lead generation techniques, while understanding the ethical considerations and emerging trends shaping the future. You should have a basic understanding of digital marketing or sales workflows and familiarity with using productivity or analytics tools.

By the end of this course, you will be able to:

- Automate Content:

Generate AI-powered marketing content across channels - Optimize Sales:

Apply GenAI to forecasting, CRM, and customer insights - Drive Strategy:

Build effective cross-sell, upsell, and lead-gen plans - Lead with AI:

Use GenAI responsibly to power scalable business growth Ideal for marketers, sales professionals, and business leaders embracing AI.

Syllabus

• Introduction to Marketing with GenAI
Learn how to transform your marketing efforts with Generative AI in this comprehensive module. Explore GenAI’s role in digital strategies, content creation, and personalized campaigns. Master how to generate blogs, emails, social media posts, images, and videos using AI tools. Understand KPIs and use GenAI for marketing analytics and data visualizations. Ideal for digital marketers and content strategists.
• Introduction to Sales with GenAI
Unlock the power of Generative AI in sales with this hands-on module. Learn to forecast trends, analyze sales data, and visualize insights using AI tools. Improve CRM, pipeline management, and churn prediction. Create personalized sales pitches, marketing plans, and customer surveys. Explore pricing strategies, virtual sales assistants, and CLV prediction—ideal for sales and business professionals.
• Strategies, Future, and Success Stories
Explore real-world GenAI strategies and future trends in this impactful module. Learn how GenAI enhances sales and marketing through upselling, cross-selling, and lead generation strategies. Discover ethical considerations, industry use cases, and marketing optimization techniques. Ideal for professionals looking to implement AI-driven, future-ready business strategies.

Taught by

Priyanka Mehta

Subjects

Computer Science