Strategic PM using GenAI for Account Managers

Overview

This course delves into project management principles and the integration of generative AI tools to enhance account management effectiveness. Learners will develop skills in planning and executing projects, managing digital content, and creating business process guidelines.

The course will also explore strategic competencies and how they apply to account management with a focus on Microsoft 365 tools, Copilot, and best practices for digital content organization, including metadata tagging and modern search techniques.

Syllabus

• **Introduction to Strategic Project Management**
Overview of Project Management Principles
The Role of Account Managers in Project Management
Key Competencies for Strategic Management
• **Introduction to Generative AI Tools**
Understanding Generative AI and Its Applications
Overview of GenAI Tools in Business Contexts
Benefits and Challenges of Leveraging GenAI
• **Integration of GenAI in Account Management**
GenAI in Project Planning and Execution
Enhancing Client Interaction with AI Tools
Using AI for Predictive Analysis in Account Management
• **Microsoft 365 Tools for Enhanced Productivity**
Overview of Microsoft 365 Capabilities
Utilizing Microsoft Copilot for Project Management
Best Practices for Collaboration and Communication
• **Digital Content Management and Organization**
Strategies for Effective Digital Content Organization
Implementing Metadata Tagging for Optimal Searchability
Leveraging Modern Search Techniques in Microsoft 365
• **Creating Business Process Guidelines**
Designing Comprehensive Process Guidelines
Using GenAI for Automating Routine Tasks
Ensuring Process Consistency and Quality Control
• **Strategic Competencies in Account Management**
Key Skills for Strategic Decision Making
Applying AI Insights to Account Management Strategies
Case Studies: Successful AI Integration in Account Management
• **Course Wrap-Up and Assessment**
Final Project: Developing a Project Plan using GenAI Tools
Peer Review and Feedback
Course Summary and Future Trends in AI and Project Management

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Taught by

Microsoft

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Subjects

Artificial Intelligence