Market Research and Competitive Analysis

Overview

Learn the art of market research and competitive analysis, essential skills for data-driven product decisions. Learn to gather and interpret market data, understand consumer motivations, and dissect the competitive landscape.

Through SWOT analysis and the Jobs to be Done framework, you'll gain a strategic advantage by identifying opportunities and differentiating your product in the market. By the end of this course, you'll be able to:

● Collect and analyze market data ● Conduct thorough competitive analysis to gain insights into competitors' strategies. ● Complete a final project that demonstrates your ability to conduct market research and competitive analysis.

This course is for entry-Level professionals looking to start a new career as a Product Manager in a related field such as Saas automation or gaming. Interested learners may be making a career switch, currently work in a related role and wish to transition into a Product Management role.

Syllabus

• Applying market research for product success
In this module, you will learn how to effectively apply market research techniques to make informed product decisions and drive success.
• Consumer behavior and segmentation
In this module, you will delve into the world of consumer behavior, learning to analyze their motivations and segment the market for targeted product strategies.
• Competitive analysis techniques
In this module, you will become proficient in the art of competitive analysis, uncovering key insights about your rivals to gain a strategic advantage.

Taught by

Xbox

Subjects

Business